On April 14, Carl Schrank, a student advisor at Marquette University, and Tom Graybill of Tri-Marq Communications presented "The Schmooze Effect," the art of networking.
Graybill is also co-chair of University Outreach for the Business Marketing Association (BMA). BMA hosts many networking events for students and business professionals and features student resources on its Web site. For more information, visit www.bma-milwaukee.org.
Carl Schrank has been a student advisor at Marquette for nine years after teaching full-time for 11 years. His goal when presenting information on networking is to help students and professionals recognize the importance of coming away with a good idea from whatever situation they find themselves in, event when they've encountered that situation or topic many times.
Schmoozing helps people recognize trends, learn about their field and find job leads. He iterated that who you know may be important, but it's also who knows about you that makes the equation more complete.
The most important schmooze tools are research, charm and intelligence, always carrying a pen or a pencil (you never know when you'll need one!) and to create personal business cards to easily relay your information and set yourself apart from others in your field. For free business cards, visit www.vistaprint.com.
Professor Schrank also recommended a few resources to attendees. Two books: A Foot in the Door by Katherine Hansen and What Color is Your Parachute by Richard Nelson Boles. He also recommended www.careerbuilder.com for more job and information resources.
To learn more about PR or networking, become a member of PRSSA! There's no reason to wait until next fall- we accept members any t