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Cision Workshop 03/28/2010
 
On Wednesday, March 24, Amanda Williams from Branigan Communications shared her knowledge of Cision with Marquette’s PRSSA members.  Cision is a web-based system that enables PR professionals to research and reach out to media contacts locally, regionally and internationally.  


Amanda has served as a Senior Account Executive with Branigan Communications for four years.  She began her professional career with Branigan after graduating from UW-Oshkosh with degrees in Marketing and French.  Over the past four years, she has become an “expert” in utilizing Cision to its fullest capacity and has helped Branigan grow its PR successes.  


Amanda demonstrated Cision’s ability to search in small and major niche publications, broadcast and radio outlets, trade journals, social media outlets, and international outlets. The capacity to search such a comprehensive and up-to-date database is what makes Cision a priceless tool for PR professionals. 


In executing campaigns, Cision assists from beginning to end with the functions of research, distribution, monitoring, and analysis.  In PR, quantifying successes is key to clients and Cision allows its users to do just that.  


Please join us at our next meeting on April 7 when Tim Blair, Vice President of Marketing and Communication for IBM, shares his knowledge and experience in the PR world! 

 


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