<![CDATA[Marquette University PRSSA - Meeting Blog]]>Fri, 23 Mar 2012 03:31:26 -0800Weebly<![CDATA[The Schmooze Effect with Carl Schrank]]>Sun, 18 Apr 2010 20:32:08 -0800http://www.muprssa.com/1/post/2010/04/the-schmooze-effect-with-carl-schrank.htmlOn April 14, Carl Schrank, a student advisor at Marquette University, and Tom Graybill of Tri-Marq Communications presented "The Schmooze Effect," the art of networking.

Graybill is also co-chair of University Outreach for the Business Marketing Association (BMA). BMA hosts many networking events for students and business professionals and features student resources on its Web site. For more information, visit www.bma-milwaukee.org.

Carl Schrank has been a student advisor at Marquette for nine years after teaching full-time for 11 years. His goal when presenting information on networking is to help students and professionals recognize the importance of coming away with a good idea from whatever situation they find themselves in, event when they've encountered that situation or topic many times. 

Schmoozing helps people recognize trends, learn about their field and find job leads. He iterated that who you know may be important, but it's also who knows about you that makes the equation more complete.

The most important schmooze tools are research, charm and intelligence, always carrying a pen or a pencil (you never know when you'll need one!) and to create personal business cards to easily relay your information and set yourself apart from others in your field. For free business cards, visit www.vistaprint.com.

Professor Schrank also recommended a few resources to attendees. Two books: A Foot in the Door by Katherine Hansen and What Color is Your Parachute by Richard Nelson Boles. He also recommended www.careerbuilder.com for more job and information resources.

To learn more about PR or networking, become a member of PRSSA! There's no reason to wait until next fall- we accept members any t
]]><![CDATA[PR + Social Media Summit and Meeting with Tim Blair from IBM]]>Sun, 18 Apr 2010 20:11:15 -0800http://www.muprssa.com/1/post/2010/04/pr-social-media-summit-and-meeting-with-tim-blair-from-ibm.html At our most recent meeting on April 7, Timothy Blair, vice president of marketing and communications for IBM, gave PRSSA a preview of how his company took their social media strategy from experimentation to implementation.  Blair is a proud Marquette University alumnus who graduated with a degree in international affairs in 1991.  He is also widely known for his Marquette basketball blog ‘Cracked Sidewalks.’

In his presentation to PRSSA, Blair emphasized the importance of trust and personal responsibility in all relationships.  To that point, he discussed the recognition and importance of empowering everyone.  The success IBM has seen was a result of laying out a plan and determining the exact value social media had the potential to add to their company. 

Blair also served as the morning keynote speaker for the PR + Social Media Summit held at Marquette on April 8.  Hundreds of public relations practitioners and students had the opportunity to hear experts in the field share their experiences on how new media can be effectively used to a business’ or individual’s advantage.  A complete list of all the presenters who were featured at the summit can be found at www.prsmsummit.com.  The day was capped off by a tweet-up at the InterContinental Hotel.  Valuable information was reaped by all the attendees and Marquette PRSSA is proud to have been a part in such a great event.  Special thanks go out to co-sponsor Comet Branding and all those who contributed in any way to its success!

]]><![CDATA[Cision Workshop]]>Sun, 28 Mar 2010 11:37:24 -0800http://www.muprssa.com/1/post/2010/03/cision-workshop.htmlOn Wednesday, March 24, Amanda Williams from Branigan Communications shared her knowledge of Cision with Marquette’s PRSSA members.  Cision is a web-based system that enables PR professionals to research and reach out to media contacts locally, regionally and internationally.  


Amanda has served as a Senior Account Executive with Branigan Communications for four years.  She began her professional career with Branigan after graduating from UW-Oshkosh with degrees in Marketing and French.  Over the past four years, she has become an “expert” in utilizing Cision to its fullest capacity and has helped Branigan grow its PR successes.  


Amanda demonstrated Cision’s ability to search in small and major niche publications, broadcast and radio outlets, trade journals, social media outlets, and international outlets. The capacity to search such a comprehensive and up-to-date database is what makes Cision a priceless tool for PR professionals. 


In executing campaigns, Cision assists from beginning to end with the functions of research, distribution, monitoring, and analysis.  In PR, quantifying successes is key to clients and Cision allows its users to do just that.  


Please join us at our next meeting on April 7 when Tim Blair, Vice President of Marketing and Communication for IBM, shares his knowledge and experience in the PR world! 

]]><![CDATA[Sports PR]]>Tue, 23 Mar 2010 14:45:04 -0800http://www.muprssa.com/1/post/2010/03/sports-pr.htmlOn March 10, Adam Rose, PR Manager for the Milwaukee Bucks, came to speak to PRSSA about the ins and outs of sports PR, a topic that seems in interest many of our members.

Adam is in his third year working with the Bucks and this is his first year as PR manager. As the PR manager, he works with the rest of the public relations staff to prepare the media guide, and write press releases and daily e-mails.

On game days, he prepares prep notes, organizes locker room interviews, communicates with Bucks and the opposing team's media, and focuses on pre- and post game work, which constitutes the bulk of his job on game nights. 

Adam emphasized that there are no typical days in his job, but that is part of the reason why he enjoys it so much. If you are interested in sports PR or other areas of public relations, be sure to look for posters advertising our meeting dates.

Tomorrow, March 24, Amanda Williams of Branigan Communications will present of demonstration of Cision. Cision is a public relations software that allows you to gain access to the world's most comprehensive media database to plan campaigns and connect with the right audiences. Media monitoring and analysis let you understand and report the impact of your efforts. Knowing how to use Cision will definitely impress future employers, so be sure to join us tomorrow!
]]><![CDATA[First Post on Our New Blog! ]]>Wed, 03 Mar 2010 21:09:23 -0800http://www.muprssa.com/1/post/2010/03/first-post-on-our-new-blog.htmlWe had an exciting and informative meeting tonight with two 2002 Marquette grads as presenters. Their story was fun and their insights about the wonderful world of PR were even better.


Mary Mocarski, project manager at Johnson Controls, and Lori Richards, Vice President of Mueller Communications, met as blind roommates in McCormick Hall. Each woman spoke to the importance of internships and gaining hands-on PR experience, sharing stories about the internships they held while students here. 


There presentation gave an insightful comparison between the agency and corporate PR worlds, and also explored the differences between hyperlocal and global companies. 


Although they both have very successful careers, they each gave an insight into what they wish they could have accomplished. Mary wishes she had gotten agency experience, and Lori regrets not having experience working in a newsroom.


If you think this sounds like something you would be interested in, join us next Wednesday, March 10 at 7 p.m. to listen to the PR manager for the Milwaukee Bucks.]]>