Here the Brewers do a lot of listening and interacting with fans. Facebook is great platform to answers fans questions but it also allows them to have their voices heard. They also promote tickets, events and contests on their page. Pictures have been used here and some have been great successes in creating interaction.
Hashtags are utilized greatly here. They can be used to run contests, promote certain things and also listen to the fans. Even though hashtags are growing in other platforms, they are used mostly here and Instagram. Twitter allows the Brewers to target certain groups and run contest. Through their Twitter account, they also provide news, photos and insider content into what is going on at the club. Bernie, the mascot, also has his own twitter account that is fun and is extremely popular. The account brings the beloved mascot to life and is constantly interacting with fans.
The majority of Pinterest users are females so this is where the Brewers can connect with them. On this platform, they can be creative with photos and pins. The Brewers can also test certain merchandise and other posts here. If they are successful, they can post about them on other platforms and direct them back to Pinterest.
On Instagram, they run photo contests with fans while using a hashtag. They also highlight pictures that are related to the Brewers and drive engagement.
On their website, they have a blog that the communications department maintains. Sometimes they cover special events that the Brewers put on such as activities with Bernie, concerts at Miller Park or events with the players. The blog also allows the team to give the fans an inside view on what is going on with the team. Features on players do occur and guest blogs do occur. Sometimes other things around Miller Park are featured such as the food options. During the off-season they run a series that features what everyone does during the off-season, which is a great way to keep the fans, involved year-round.
The Brewers are in one of the smallest markets in all of baseball yet their social media platforms rank in the middle of all teams. They help bring the team to life while reflecting the culture of Milwaukee. Caitlin started as a part time worker on the in-game promotions team known as the Brew Crew and rose through the ranks to her current position. Her department has grown from one person to a full team capable of almost anything that they might need. It is easy to see why the Brewers are success with social media. We want to thank Caitlin for taking the time to come visit us and go Brewers!